Our insight lay in contrast. While the competitor blurred categories, we sharpened IQ Cars’ focus. We built a bold digital campaign around a central idea: when it comes to buying cars, you don’t want to deal with chickens. We created a 3D animated spot featuring a cartoonish chicken, comically run over by a car in the opening scene. This moment set the tone—humorous, unexpected and pointed. The animation subtly used the competitor’s brand colours, offering a clever visual cue without ever naming them. The result was immediate. The video captured attention, triggered conversation and positioned IQ Cars as the clear alternative. Focused. Relevant. Credible.

The campaign ran for 20 days across social media, supported by meme content, influencer reactions and targeted media buying focused on Baghdad users. The chicken character became instantly recognisable, a symbol of what IQ Cars is not—and why that mattered.

During the campaign, IQ Cars saw a 53% increase in downloads from Baghdad alone, contributing to a total of over 60,000 app downloads. The campaign’s success triggered direct responses from competitors, a clear sign of its market-shaping impact. As a result, IQ Cars firmly established itself as the leading app for serious car transactions in the region.